Tag Archives: albertideation

For my subscribers: re-subscribe after Wens.

Hi, if you subscribe to my blog, thank you. I’m moving to a self-hosting situation on Wens. and will lose you as a subscriber. Please re-subscribe on Thursday, if you’d like. Also, I have a monthly newsletter called The Eleven. If you’d like to subscribe to that, you can also sign up @ http://albertideation.com or here anytime. I hope you’re having a great day.

Albert Kaufman

Sunflowers in Virginia

You may know that I do a sunflower project each year – saving the seeds from flowers I grow and sometimes getting them from friends (like Edie @ the Green Mountain Farm in Banks, or Syd in Banks).  The flowers that Lisa planted in Virginia are looking great this year and I just had to share!

Facebook classes: beginner-intermediate in the AM, intermediate-advanced in the PM

4/7/12 – Facebook – changes to the personal profile and beginner/intermediate class

10am – 12pm – The Happy Clam – 1823 NE 13th Ave., Portland, OR – bring your laptop and your login for your Facebook account – cost: $20 (other options available) – bring your business cards, too.  More info and RSVP @ albertkaufman@gmail.com  – tea/hot water provided and lite snacks

  1. Timeline – where is everything, where did things go now that we’re all on Timeline?
  2. Timeline Tour for personal profiles
    1. Things that haven’t changed: how to make a link
  3. Facebook: it’s a program and other things:  a hobby and a business tool
    1. How to introduce friends to each other
    2. How to introduce other entities to each other – being helpful
    3. How to use events creatively
  4. How to use Facebook search to find things – always go to “more results page” Why?
  5. Facebook Netiquette
    1. What makes a great post?
    2. Being creative
    3. Photos, links, questions – best practices
    4. Coming out of your shell
    5. Being helpful – key to social networking success
    6. Using the friend finder do’s and don’ts – avoid Facebook detention
    7. Gifting – adding to the conversation, spreading good ideas
    8. Taking care when posting to another person’s/business’s wall
    9. Unsubscribing vs. defriending someone
    10. Unliking fan pages
    11. How to post on a fan page
  6. Settings
    1. Privacy – always use HTTPS
    2. Notifications – they appear on your profile, you don’t need to receive them by email unless you want to
  7. Creating lists of friends – super useful
    1. Purposes of other lists – creating them, posting to them
  8. Difference between personal and business profiles
    1. Differences in platforms
    2. Differences in behavior
  9. Tips: using Facebook successfully – reducing the frustration factor
    1. Notifications – opening relevant ones in new tabs to save time
  10. Useful 3rdParty tools that are useful
    1. Social Fixer (http://socialfixer.com)
    2. URL shorteners – pdx.be or tinyurl.com
    3. Aggregators – ping.fm or hootesuite
  11. If you’re going to take the time to “like” something, comment instead.   Why?

12-1pm Lunch break

1-3pm – Intermediate-Advanced Facebook Class.  (folks from early class are welcome to stay)

  1. Facebook is different for different people/uses
    1. There is no one “right” way – anyone who tells you there is is wrong.
    2. Facebook settings/experience changes often – how to surf the changes rather than get caught offguard
    3. This platform is new and we’re all figuring it out together
    4. Fan page vs. website (there are 750 million Facebook users and it’s growing, you/your business benefits by having a presence here
  2. Personal profile vs. business fan page – review Q/A for anyone who has questions
    1. Traveling as yourself on Facebook                                              i.     Strategies: want more friends? Why is that useful Marketing strategy – More friends = more connections
      ii.     If Facebook personal profile = really personal, send new friend requests to Fan Page.  It’s OK to say no to friend requests.  Redirecting makes sense.Traveling as a fan/business page on Facebook
      i.     Posting on another fan/business page – what to expect
      ii.     Ladders and tagging sessions
  1. Using Facebook search correctly. It’s not Google. Always review “more results” Why?
  2. Using friend finder and other methods – do’s and don’ts – don’t get stuck in Facebook detention
    1. Uploading email lists to let people know about your fan page
    2. If you’re going for numbers – Facebook email addresses are available in bulk
    3. Linkedin email addresses are easily downloadable
    4. What to do with email addresses of friends/connections                                              i.     Auto-responder for Facebook friend requests
      ii.     Auto-responder for Linkedin requests
  1. Listing your fan page in places
    1. Usernames – get the right one.
    2. on your website
    3. email newsletter
  2. Overlap of various social networks – Twitter, LinkedIn
  3. Useful 3rdParty tools and social networking
    1. Aggregators – when to use them: ping.fm, Hootesuite, best practices
    2. Social Fixer (http://socialfixer.com)
  4. What is Pinterest?
  5. What is Google+

Free class on Constant Contact – Friday, 3/23

Free class on Constant Contact – Friday, 3/23 – The Happy Clam – 1823 NE 13th Ave.

Facebook invite

I’ll teach what I know about Constant Contact in a free class at my house on Friday 3/23 from 11am-2pm

We’ll discuss

  • whether Constant Contact is right for you (cost vs. benefit)
  • how to upload emails into your account
  • segmenting your lists
  • how to pick a good template for yourself/business
  • how often to send updates
  • what content makes for a great newsletter
  • setting up your first newsletter

and all the ins and outs of using Constant Contact that I’ve learned over the past 4 years.

to RSVP for the class all you need to do is register for a free trial account via the link below and let me know you’ve done this @ albertkaufman@gmail.com

http://pdx.be/cc-ak

If you have any questions, feel free to ask.

Albert Kaufman
Albertideation
http://albertideation.com/
albertkaufman@gmail.com

Vertical Response

I recently worked with Vertical Response while doing some work for Friends of Trees. I enjoyed the program and thought I’d offer it to clients.

Grow your business with email marketing!

For a comparison between different email marketing programs, click here.

Facebook for artists, healers, musicians and small businesses

People have been asking me questions about Facebook, lately, and in the past I’ve taught a few classroom-style labs, so it seems like this would be useful to offer.

We’ll cover the basics and then dig into some recent changes around FB fan pages and how to admin/use them. (we might also get to Twitter, LinkedIn and pointed sticks (see Monty Python))

Next Class: 5/5/11 : 11am-1pm @ The Happy Clam

CC Expert Training Certificate

Here’s a little background on some of what’s possible with one company, Wileyware, that I do the fan page for:

http://albertideation.com/wileyware/

RSVP by paypal-ing me @ albertkaufman@gmail.com – $11

Or, if you’d like to pay at the door, that’s fine – you still need to RSVP with me to guarantee a spot. I’ll cap the meeting at 11 – see a trend ?

There’s wi-fi here, please bring a lap-top, though that’s not absolutely necessary.

Questions are welcome, and if you can’t make this one but would like to do it another time, let me know. I’ll also try to write up some notes, like this one (http://albertideation.com/2011/01/26/fblists/ ) on my site which will capture some of what we learn together.

To prepare, please friend me on FB, and create a FB fan page for your biz.

Albert Kaufman

The Happy Clam (NE Portland) (please contact me for the address)
Buses 8, 9, 77 and Max all stop nearby)

Donate to Albertideation

If you appreciate the work I do in the world and would like to contribute towards it financially, please let me know or click on the donate button to the right.  I like what I do in the world and would love to keep making the changes I’d like to see. Your support helps. Thanks! Albert